Daniela Zubia
7.06.2022
Top 5 Influencer Marketing Software Solutions To Boost Your Brand In 2022 (Part 1)
Today, influencer marketing has become a mainstream form of online marketing. It is one of the most essential instruments for brands that are looking to increase their brand awareness and client acquisition. While it sounds simple enough, finding the right influencer for a brand can get tricky.
To achieve permanent growth, one must find reputable and relevant influencers to promote their brand. Also, to maximize performance and protect the campaign, brands should be able to detect potentially fraudulent activities. Given the size of the influencer marketing sector, manually selecting the best-suited influencer is nearly impossible. Luckily, comprehensive software comes to the rescue!
Comprehensive Software
Using comprehensive software is one of the best ways to scout and work with renowned influencers. These types of software provide brands with in-depth influencer profile analytics, such as engagement rates and audience reviews, allowing brands to find and work with the right influencers seamlessly.
The Uptrend team has exclusively prepared the ultimate guide for influencer marketing software solutions. Here are our top 5 picks!
NoxInfluencer
NoxInfluencer is a comprehensive marketing software located in Singapore. It boasts 20 million creators to offer Influencer Discovery and Outreach, Influencer Relationship Management, Campaign Running, and Social Media Analytics. Its additional tools specifically designed for YouTube makes NoxInfluencer stand out as one of the top software to manage influencers on the popular video platform.
Main features:
- Campaign Management
- CRM
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Social Media Monitoring
Additional tools:
- YouTubers Calculator
- YouTube Video Analytics
- YouTuber Comparing
- Real-time YouTube Subscriber Count
- Influencers' Marketing Calculators
- YouTube Video Title Generator
- Find the best YouTube Video Thumbnails
- YouTube Trends
- YouTube Keywords Tool
Pros:
- Has a large number of relevant bloggers that match the search criteria
- Influencer analytics tools with extensive functionality
- Competitor monitoring
- Detailed influencer filtering by country, language, age, gender, followers, views, engagement, etc
- Ability to launch an advertising campaign with influencers from the platform
- Ability to find specific influencers by searching amongst them using targeted keywords
- Ability to compare influencers based on up to 5 selected criteria
- Ability to see a forecasting report for a campaign before starting the collaboration
- AI-based influencer pitching
- Ability to give 6 employees access via the Enterprise package
Cons:
- Unable to export influencer lists
- Diminishing functionality of tariff plans
- The business plan only allows for searching amongst 1000 influencers
- Limited contact views per month
- No analytics for influencers on Facebook and Twitter
Price:
PROFESSIONAL
PLAN
$239 /month
BUSINESS
PLAN
$399 /month
ENTERPRISE
PLAN
$667 /month
SocialBook
SocialBook is an influencer marketing platform for both brands and influencers. It was founded in 2019 in the U.S. SocialBook helps to improve ROI and increase customer lifetime value. It enables the brand to leverage tools and strategies to master influencer marketing initiatives and grow a loyal audience of consumers.
Main features:
- Campaign Management
- CRM
- Influencer Discovery
- Influencer Relationship Management
- ROI Tracking
- Social Media Monitoring
Additional tools:
- Influencers' Marketing Suite
- Bulk DMer for Instagram
- Social Mailer
- Social Plans Checker
- Free Tools for Influencers
Pros:
- Ability to search via YouTuber's URL, video URL, name, category, keywords, or the competitor
- Creating an advertising campaign and target influencer lists
- Competitor monitoring
- A rich library of search criteria for influencers, including profile descriptions
- Ability to directly contact influencers inside the platform
- SocialBook Checker (Chrome plugin for YouTube and Instagram)
- Influencer payment management
- Campaign KPI Tracking
- Additional tools include a media kit, photo studio, NFT maker, photo background remover, etc.
Cons:
- Smaller influencer library compared to other platforms
- No free versions are available
- The Platinum and Diamond plans aren't able to fully use the influencer filtering feature
- Unlimited access is granted after leaving a request
- No analytics for influencers on Facebook and Twitter
- Influencers' additional social media accounts aren't included in the influencer profiles
Price:
PLATINUM
PLAN
$499 /month
DIAMOND
PLAN
$999 /month
Heepsy
Heepsy is an influencer marketing platform located in Spain, with more than 11M influencers worldwide. Established in 2016, the platform offers innovative filters, so brands and businesses can find the right collaborators for a specific location, category, engagement, or audience demographics.
Main features:
- Campaign Analytics
- Faceted Search/Filter
- Influencer Discovery
- Social Media Monitoring
Additional tools:
- Influencer Search
- Influencer Statistics
- Influencer Lists
- Influencer Outreach
Pros:
- User-friendly interface
- Extensive influencer database including 11M influencers
- Ability to export lists in XLS or CSV formats
- Ability to track brand mentions and calculate the estimated cost of publication
- Ability to access the platform from multiple devices with the Gold Plan
- Ability to distribute influencers according to the marketing plan
- Analyzing the quality of the influencers' audiences by viewing the real number of quality subscribers
- Ability to filter influencers who have profiles on other social networks such as Snapchat, Twitter, Facebook
- Ability to add notes in the influencer profile
Cons:
- Limited functionality compared to other influencer marketing software solutions
- Unable to contact influencers from inside the platform
- Can't issue payments for influencer campaigns
- Influencer filtering only has 3 criteria
- Unable to compare influencers and receive in-depth reports of their audience engagement
- Missing marketing company valuation calculator
Price:
STARTER
PLAN
$49 /month
BUSINESS
PLAN
$169 /month
GOLD
PLAN
$259 /month
HypeAuditor
HypeAuditor was founded in 2018 and is located in the United States. The platform offers an AI-powered tool created to help marketers and brands choose credible influencers for their marketing campaigns. It provides complex solutions to brands, agencies, and platforms working with influencers.
Main features:
- Campaign Analytics
- Campaign Management
- Email Marketing
- Influencer Discovery
- Influencer Tracking
- ROI Tracking
- Social Media Monitoring
Additional tools:
- Influencers analytics
- Campaign management
- Market analysis
- Industry Insights
- HypeAuditor Academy
Pros:
- Search amongst 35M+ influencers via 20 unique filters with Influencer Discovery
- Acquire a detailed analysis of a public account with more than 1K followers on Instagram, YouTube, Twitter, Twitch, or TikTok with Account Analytics
- Check campaign results in real-time, acquire accurate analytics on each influencer's performance, use the most innovative fraud detection mechanisms, and contact influencers at every step of the campaign with Campaign Management
- See engagement authenticity for each post
- Detect potentially fraudulent activity for each sponsored post
- Create professional campaign reports
- Receive automatic notifications about published posts via email with Live Notifications
- See if people react positively or negatively to a sponsored post with Sentiment Analysis
- Send bulk emails to influencers you want to attract into the campaign with Influencer Outreach
Cons:
- Limited functionality of the basic version
- High price for generating a report
- No analytics for Facebook accounts
- No analytics for influencers with less than 1,000 followers
- The YouTube Influencers filter does not allow selection by audience engagement level
- A one-stop-shop solution is not available. Clients are required to buy the additional options, which increase the cost
- API access is only available with the Pro plan
Price:
BASIC
PLAN
$8000 /year
ADD-ONS
PLAN
$3600-$4800 /year
Favikon
Located in France, Favikon is a marketing tool designed for junior and experienced marketers. You can find all social media influencers with one click within the extensive database, which is updated and qualified in real time. This tool was designed to monitor, analyze and evaluate the results of all influencer marketing campaigns.
Main features:
- Campaign Analytics
- Contact Database
- Faceted Search/Filter
- Influencer Discovery
- Influencer Tracking
- Reporting & Statistics
- ROI Tracking
Additional tools:
- Activity Tracking
- Activity Dashboard
- Influencers Audit
- Favicon CRM
- Campaign Management
Pros:
- A rich variety of influencer filtering criteria
- Built-in CRM
- Ability to combine the influencer lists for a promotional campaign
- Ability to track the content produced by influencers
- Campaign engagement prediction
- Ability to see an in-depth audit of influencer profiles
- Professional influencer reports in PDF format
- Ability to contact the influencers directly from inside the platform
- Campaign monitoring
Cons:
- Only limited to TikTok, Instagram, and YouTube
- Missing some essential filtering criteria like the last publication date
- Reports only download in CSV format
- Unable to contact influencers from within the platform with the basic plan
- The in-depth influencer reports cost extra
Price:
STARTER
PLAN
€ 59 /month
PRO
PLAN
€ 119 euro /month
BUSINESS
PLAN
€ 249 /month
ConclusionInfluencer marketing is a rapidly growing industry. Forecasts estimate the whole sector will grow to be $4.1B in 2022 and $5B in 2023. If you're conducting any kind of marketing for your business, it is important for you to understand the gravity of influencer marketing and adjust to it.
The first part of our influencer marketing research described the positive and negative aspects of our top 5 influencer marketing platforms. We summarized the scope of each platform shortly, focusing on the social networks, prominent advantages, and pricing.
This research was prepared exclusively by the Uptrend team and reflects years of industry experience.
