Daniela Zubia
12.06.2022
Top 5 Influencer Marketing Software Solutions To Boost Your Brand In 2022 (Part 2)
In this article, we have collected a comprehensive list of marketing platforms that help to utilize brand promotion on social media. Using these platforms, brands receive access to one-stop-shop solutions that automate marketing campaigns on social media across the globe.
These are the top 5 platforms that will make it easier to build a successful, results-driven marketing campaign.
Upfluence
Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage their social media marketing campaigns.
Pros:
- Upfluence's social listening technology allows you to find influencers already interacting with your brand or talking about your products.
- The ability to issue personalized promo codes natively compatible with your online store, including Shopify and WooCommerce, and watch your e-commerce sales grow.
- Create an unlimited number of influencer lists depending on the strategy and goals of your campaign
- Ability to upload your lists to CSV or Excel.
- Access performance metrics for Instagram, YouTube, TikTok, Twitch, Twitter, and Pinterest.
- You can see which brands influencers have collaborated with in the past.
- Launch a campaign for seeding products. You can control the number of products an influencer can select and automatically collect their shipping information.
- The ability to generate affiliate links and track performance.
Main features:
- Campaign Analytics
- Contact Management
- Campaign Management
- CRM
- Faceted Search/Filter
- Influencer Discovery
- Influencer Relationship Management
- Reporting/Analytics
- ROI Tracking
Additional tools:
- Ecommerce tool. Access e-Commerce integrations to help you identify the best influencers, generate more sales, and grow your brand.
- Influencer discovery. With Upfluence's suite of discovery tools, find influencers wherever they are; your client base, your point of sale system, your website, or via a database of influencer profiles.
- Influencer analysis. Analyze influencer's performance metrics on Instagram, YouTube, TikTok, Twitch, and more to make data-based decisions.
- Campaign management. Manage your influencer campaigns in one place.
- Product seeding. Run influencer product seeding campaigns.
- Affiliate management. Upfluence provides everything you need to manage your affiliate program, from affiliate search to relationship management, promotion code & performance tracking, payments, and much more.
- Influencer payments.Pay your influencers easily, all in one place — using secure and seamless international creator payments.
- Campaign analytics. Understand your business better with sponsored post tracking to detect top-performing posts, gauge influencer engagement, review campaign ROI insights, and dive into competitor comparison analysis.
Cons:
- The low number of filters in the influencer search system.
- The platform is quite challenging to use.
- Inaccuracies in forecasting prices for cooperation with influential persons.
- The process of manually adding influencers is laborious.
- An insufficiently accurate search of influencers by keywords.
Aspire
Aspire is the pioneering SaaS tool for e-Commerce influencer marketing. Aspire is an ROI-focused platform for high-growth e-Commerce brands.
Pros:
- You can search for influencers by matching their content provided by your company.
- The availability of content guide templates that define requirements for campaign tasks.
- The ability to receive offers from influencers for a marketing campaign inside the platform.
- Creator Management allows brands to automate product selection, allowing influencers who submit a proposal to select the product (or its size, color, etc.)
- Send automatic reminder letters if the influencer has not accepted the offer or if the offer is about to expire.
- Choosing conditions from a predefined digital table will allow you to map out the terms and conditions of each individual deal. They act as a contract that specifies the work to be done and the money to be paid.
- The ability to make payments through the platform.
Main features:
- Activity Dashboard
- Campaign Management
- Communication Management
- Content Management
- CRM
- Categorization/Grouping
- Contact Database
- Data Import/Export
Additional tools:
- Influencer Discovery. Search 100M influencers across all channels filtering by location, engagement metrics, demographics, industry, and much more. You can even search by photo to match your brand's aesthetic.
- Creator marketplace. List your marketing campaign and accept incoming applications from influencers to participate in your campaign.
- Relationship management. Automate your most time-consuming processes with structured workflows — like sending contracts, product fulfillment, and more.
- Measure ROI. Confidently measure full-funnel ROI and sales. You can get the results of all sales and conversions managed by influencers — on one convenient dashboard.
- Content creation. Organize all of your influencer-generated content in one library. Filter by campaign, project, influencer, product SKU, and more.
Cons:
- An insufficient number of filters to search for influencers.
- You cannot use a Shopify account that is registered in the USA and Canada at the same time.
- Analytics on Twitter influencers are not provided.
- No direct access.
- The demo is limited.
- Finding influencers takes a lot of time.
- You have to pay extra for each additional function.
- Incomplete reporting in the reels segment.
- You will not be able to download reports in pdf format.
Grin
GRIN is a creator management platform built for e-Commerce. GRIN offers a 38m+ influencer recruitment suite that allows you to find influencers based on audience, demographic, and even customer influencers.
Pros:
- Extremely easy to use.
- Allows you to optimize the entire process of working with influencers.
- Compatible with e-Commerce software like Shopify, WooCommerce, and Magento.
- Email systems like Gmail and Outlook integrate directly with GRIN's messaging system.
- Connects to real-time communication channels like SMS and Slack.
- GRIN allows you to attract all registered users from your e-Commerce site, then go out and find their social media profiles.
- GRIN features a social listening apparatus, monitoring hashtags and mentions, as another way to help find potential influencers.
- The Report Builder will help you create an analytics report.
Main features:
- Influencer Recruitment
- Influencer Segmentation
- Content Approval
- Data Importing and Exporting Tools
- Influencer Scoring
Additional tools:
- Chrome extension. The GRIN Chrome extension will save you hours of research on influencers. Just go to any Instagram creator profile and click the extension to view key statistics.
- Fake influencer tool. The Fake Subscribers Audit tool identifies subscribers with erratic or suspicious behavior.
- Influencer comparisons. This free tool will allow you to compare macro and micro influencers to check engagement metrics and provide insights that will help you find the right creators for a partnership.
- Influencer analysis. Analyze any influencer on Instagram, TikTok, or YouTube.
- Influencer look-alike tool. This tool will help you find hidden influencers matching your marketing campaign.
- Engagement rate calculator.Using this free tool, you can measure the quality of the creator's relationship with their audience.
Cons:
- Only email templates are available.
- Paid analytical reports.
- There are no notifications when creators upload content.
- Some email addresses are outdated.
- Limited filters for finding influencers.
- Cannot add creators from one campaign to another.
- You have to pay extra for each additional function.
- TikTok influencer search functionality is not as fully built as Instagram.
- A limited number of contacts with influential persons per month.
Influencity
Influencity is the most complete AI-powered influencer marketing solution that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform.
Pros:
- Pros: Access more than 70 million influencers.
- Sort through niche profiles by scanning influencer bios and content using keywords.
- Proprietary analyses allow you to detect real and fake followers to explore influencer authenticity.
- The ability to find frequently used hashtags and mentions used in the content of influencers.
- You will be able to study the past partnerships of influencers with competing brands and their experience to see if they are right for you.
- The ability to sort influencers in compiled lists by common attributes such as category, language, and project. .
- Сreate a list of favorite influencers.
- You can print or share your list of influencers.
- Precision discovery and look-alike tools yield highly relevant results.
- There are many different filters to apply, and each has a range of options.
- Generate a list of influencers matching your request and see why influencers match your request.
Main features:
- Influencer Recruitment
- Influencer Segmentation
- Content Approval
- Campaign Analytics
- Social Commerce
Additional tools:
- Analyze influencers. Analyze subscriber numbers, media earnings, engagement ratios, and engagement analysis to ensure results.
- Organize influencers. Databases stay organized and accessible no matter how many influencers you add. Sharing is seamless across your enterprise.
- Forecast results. Identify prime KPIs. Invest intelligently. Always know your projected ROI ahead of time.
- Manage campaigns. View progress from the moment an influencer takes on a task until it's complete. You'll even know if something's been rejected for complete control over an influencer's progress.
- Measure your results. Analyze influencer effectiveness in real-time for quicker, better strategic decisions and change.
Cons:
- Impossible to contact influencers directly from the platform.
- Instagram stories are not supported.
- Can't import the CSV database inside the platform.
- Lack of filters for TikTok.
- Twitter is not available.
- No function to add attachments for notes.
- The search tab is not detailed enough.
- The analysis of influencers is not well developed for YouTube and TikTok.
- Limited amount of searches and analysis for each tariff plan.
Affable
Affable is an AI platform for data-driven influencer analytics and campaign management. Leading brands like Huawei, Chanel, Estee Lauder, AirAsia, and Swarovski use Affable to streamline and execute their influencer campaigns.
Pros:
- More than 20 advanced influencer search filters.
- Unique Reach feature identifies audience overlap between influencers.
- Integrates with other sales tracking software solutions.
- As content is posted for a campaign, Affable ingests it all into the platform for analysis and reporting.
- Images, videos, captions, influencers' stories, and indicators can all be exported to a PowerPoint presentation.
- You can run a simple Market Trends report to explore the campaigns produced by leading brands, find trending hashtags and determine the most engaging content.
Main features:
- Campaign Analytics
- Campaign Management
- Contact Database
- Content Management
- Conversion Tracking
- CRM
- Faceted Search/Filter
Additional tools:
- Discover influencers. Find influencers for your campaigns.
- Analyze influencers. Verify audience demographics and authenticity of influencer's followers.
- Manage campaigns. Reach out to influencers and manage campaign communications.
- Track influencers' stories. Track influencer stories and the time of publication.
- Measure influencer campaign ROI.Measure the ROI of influencer campaigns by tracking engagement.
Cons:
- Unable to send the scheduled emails.
- The platform has no contractual obligation in place to protect the brand mandating influencers to post creative content to their social media channels after receiving free product gifting.
- Insight reports are only available for Instagram and Facebook.
- The amount of exported files is restricted.
- The list of influencers is limited, and you can directly analyze their profile using the platform's tools.
- The regionality of each influencer's followers is still limited to the country level.
ConclusionLaunching a marketing campaign doesn't have to be such a challenge or a chore anymore. You don't need to conduct massive man-hours worth of manual research; it's time to use comprehensive marketing platforms to automate your social media campaign!
