Top Regions With The Best Marketing Performance

In this guide, Uptrend experts explain how to effectively distribute a marketing budget and launch a profitable advertising campaign in new local regions.

After years of working extensively with top brands, we have tested a plethora of marketing strategies designed to ensure brand success. Keep reading for helpful recommendations for beginner marketers or startups on how to build an effective strategy geared toward entering new local markets.

Each marketing campaign will have unique conditions that must be addressed differently, such as:

• There is an unlimited budget / or there is a limit of up to $5,000 per month;
• The project is popular (good reputation, loyal community, and a constant inflow of customers) / or it is a new startup;
• The brand already launched promotions in several countries / or worked with only one geolocation
• Performs marketing in-house / or contacts a specialized agency.

Despite all the conditions and differences — the patterns discussed will work almost the same for any project.

Arrange the objectives for entering local markets:

1 Choose best-performing influencers

SEO stands for Search Engine Optimization — the process of improving the quality and quantity of traffic sent to your website from search engines like Google or Bing. Optimizing your website improves the chances of acquiring more organic traffic, as most websites don't rely on paid or direct traffic.

The traffic from your website can come from various sources in search engines ranging from text, image, video, news, or industry-specific vertical search engines. SEO experts take into account how the search engines work, how the algorithms work, and what people are looking for in order to get the best result from keywords. The higher your website ranks on multiple keywords, the higher the chance of acquiring more organic traffic. This is why when you write an article; you must structure it according to SEO best practices to get the most out of it — but more on this later.

2 What is a keyword?

A keyword is a word that emphasizes what is your content/topic all about and what search engines use to discover and recommend your content. When keywords are used effectively, users on the web will be able to find your website or blog.

Brief History of SEO

It all began in the mid-90s when the first search engines appeared. At first, webmasters only needed to submit an URL address to search engines that, in return, would send a web crawler to crawl it and extract links and words to be indexed.

The first versions of search algos mainly relied on information provided by a webmaster, such as a keyword meta tag or index files from ALIWEB engines. In 1997 engineers of search engines realized that people were abusing the system, gaming it by doing keyword stuffing. Keyword stuffing is the practice of filling content with unnecessary and irrelevant keywords, thus leading to manipulation. In order for search engines to fix this situation, they needed to adapt and improve, moving to a more holistic process for semantic signals.

Google released the Panda update in February of 2011, which penalized websites with duplicated content taken from other websites.

3 How to proceed when starting with SEO?

Create a plan, research keywords, and use websites like https://neilpatel.com/ or https://moz.com/ to further aid your research. Knowing the most searched keywords for the industry you are aiming for is very important. This will help you appropriately structure your articles.

Don't forget the images! Be very careful and mindful of the size of an image, and also make sure that it has a description with specific keywords that will help rank the picture in the search engines.

Ensure your article is linked to other articles on your website or blog. You need to create an internal web of pages in a sense. Imagine a pyramid that grows over time.